Quick note on something that's been bothering me: those new Absolute Vodka commercials that use the twangy guitar opening to Joy Division's song Ceremony. One of the last songs that lead singer Ian Curtis recorded before he became a swinger, Ceremony is a wildly haunting song but not one I'd choose to sell booze. Or sell anything. I don't really get the connection between their slogan, "Doing things differently leads to something exceptional," being put to the music of a guy who hung himself at 23.
Sure you could say that they're just lifting the musical aspects and I should forget the lyrics of
Watching her, these things she said,
The times she cried,
Too frail to wake this time.
But I don't buy that. Joy Division is/was too complete of an artistic experience to deftly divorce the lyrical content from the music in the aspirations of selling a distillate of potatoes. Is this really food related enough for my blog? Only tenuously, but I wanted to throw it out there after gnawing it over in my mind for the past week.